Friday, May 22, 2009

DiGi doubling it's Penang broadband coverage...good news :)

If you are a DiGi broadband subscriber from Penang, then this is definitely a good news for you. After finally getting the broadband license, DiGi is now gearing up the efforts to catch up on lost time and opportunities on gaining the broadband market.

It was reported now that DiGi Telecommuni-cations Sdn Bhd plans to double its broadband service coverage in Penang by August.

Head of strategy and new business Albern Murty said it planned to target one-third of the broadband users in Penang. Currently, its services cover 31% of the population in Penang. The areas covered included George Town, Tanjung Tokong, Tanjung Bungah and Bayan Baru.

“We will allocate RM75mil for the expansion of our broadband services in Penang for the next three years,” he said at a media question-and-answer session recently.

Murty said DiGi’s strategy placed great emphasis on quality and addressed issues faced by broadband users.

“As part of efforts to make broadband affordable and accessible, DiGi will introduce an interest-free easy-payment plan called ‘Explore’ where the subscriber pays RM138 a month for 24 months. In return, he will receive a mini laptop worth RM1,799, and enjoy increased bandwidth quota of 16GB,” he said.

Murty said DiGi would target Johor Baru next. “We will look at cities with broadband user demand to launch broadband services,” he said.

DiGi Telecommunications is a wholly-owned subsidiary of Bursa Malaysia-listed DiGi.Com Bhd.

More broadband providers provides more competition, hence there will most likely be war price just like mobile services war prices happening now. But more doesn't mean better. Let's hope that with the more quantity we have, there will also be better quality in their services.

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