GEORGE TOWN, June 6 (Bernama) -- The Penang chapter
of Tourism Malaysia has set a sales target of more than RM200,000 from its
Durian Durian 3.0 "Back by Popular Demand" - Eat As Much As You Can
campaign.
Its domestic marketing division director, Datuk Musa Yusof said
the campaign which kicked off on June 1, would be carried out until the end of
next month, offering various durian packages such as Durian Durian 3.0, Durian
Farm Stay, Durian Walking Tour, Durian Lovers Experience and Homestay-Durian
Orchard Trail.
"We are looking at more than RM200,000 this year because
the first year when we started this campaign in 2012, it was RM90,000 in terms
of durian packages sold. In 2013, it was RM200,000...we are looking for more
this year," he said.
He was speaking to reporters after the launch of the campaign by Penang Tourism and Culture Committee chairman Danny Law Heng Kiang here Friday.
Musa said special durian packages such as the Durian Durian 3.0 - The Return of The King has been developed where durians were sold at RM15 per kilogramme.
He said 10 travel agents from Nanjin in China had partnered with Dragon Air to develop durian tour packages for the Chinese market.
-- BERNAMA
It's DURIAN season!!! Good harvest this year, and we can enjoy lots of good durian here in Penang...
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