Malaysians 5th as digital media consumers

Malaysians rank fifth among 52 countries for being hooked to digital media for entertainment.

The survey by research firm The Nielsen Company showed Malaysians ranked third globally in terms of those who spent more than 20 hours a week watching streamed or downloaded content from the Internet.

It found that 53% of Malaysians played movie, video, audio or game content online in the past month, while 41% downloaded the same content from the Internet.

The findings are part of the biannual Nielsen Global Online Consumer Survey, which reached 26,000 online users including 500 Malaysians.

“For Malaysia, broadband penetration is only at 18%, but with the Government’s push to High Speed Broadband via fibre optics by 2010, we can expect the country to continue its climb up the media consumption ladder,” said Nielsen Malaysia Consumer Group managing director Paul Richmond.

The survey also found that respondents from emerging nations were heavier media users compared with those from developed countries.

So you tell me, with all the electronics and gadgets, kids nowadays have less outdoor activities and more unhealthy lifestyle...Hope all the parents are listening and reading this...